B2B Sales 101: The Basic Guide to the Full Sales Cycle

Learn the basic of sales in this back to basic sales courrse. Suited for all levels of proficiency in sales, this course will guide you through the entire sales cycles and help you close more deals!

In advertising school, copywriters and designers are always taught that babies and puppies sell products. Now, we can’t always use puppies and babies to sell everything (or can we?), but the core concept remains relevant: Emotions inspire people.

Learn how to:

• Looking at the same Future Shop product page as before, towards the bottom, there is a section about the makers of these products, a
• company called Focal. If you’re a true audiophile, this company
• description will surely touch you. Here is one paragraph from this text:

Focal’s ambition is to make every occasion you listen to music a moment of privilege, where music is respected and emotions are roused. For them, innovation and tradition come together to enhance the performance of hi-fi sound and the beauty of music. Their desire is to open a gateway to new sensations and emotions, giving you the chance to experience pleasure in its purest form. Focal products are also lifestyle objects, objects of everyday life. That’s why every tiny detail has been researched, designed and tweaked. This makes them exceptional products capable of flawless performance with a distinguished style.

If this poetic product description were recorded into music, wouldn't you want to listen to it on a pair of Focal headphones? 

Certificate Included